Fundlify lets you run pre-launch reservations, pledge-tier crowdfunding, and pre-orders inside your own Shopify store—and then turn them into native orders. That means you keep your brand, your customer data, and more of every dollar while using your normal taxes, shipping, and fulfillment.

Below are the clearest ways merchants use Fundlify—and the playbooks that most reliably turn campaigns into profit and healthy cash flow.

High-value use cases

1) Fund your first production run (no loans)

• When to use: New product, MOQ with a factory, cash is tight.
• How: Pre-launch to collect reservations → switch to pledge-tier crowdfunding with a clear funding goal (e.g., “€25k to open tooling”) → convert to pre-orders.
• Why it works: Customers finance tooling and raw materials; you lock demand before buying inventory.

2) Test multiple concepts and back the winner

• When to use: Unsure which variant/material/color will sell.
• How: Create “Concept A/B/C” tiers with limited quantities; show real-time progress. Announce you’ll produce only the winner(s).
• Why it works: You avoid dead stock; customers help with assortment decisions.

3) Relaunch slow movers without discounting

• When to use: A past product still has fans but not enough to stock.
• How: “Back-in-production if we hit 300 units” tier; add a stretch goal for a new color.
• Why it works: You only produce against paid demand, and you protect your price.