In today’s AI-driven world, everyone seems to be building something — an app, a website, a platform — using AI tools or a combination of them. It feels like the dream: plug into a few systems, prompt your way through, and watch a product come to life.
But here’s the question: if you could extract any feature, any component, any animation, or any illustration from any website with a single click — would you really end up with something valuable?
I’d say no. You’d be creating a Frankenstein of a solution — a collection of parts stitched together, functional maybe, but lifeless at its core.
AI gives us an illusion of speed. You can build faster than ever, generate mockups, code, copy, and even branding in minutes. But what’s often missing is the why — the core reason your product exists, the human problem it’s solving, and the emotion it carries.
When you skip that foundation and focus only on output, what you create isn’t a product — it’s a patchwork. It might look like something great, but it doesn’t feel like something great.
And people feel products long before they use them.
Every meaningful product shares a few invisible traits:
Think of products like Notion, Figma, or Shopify. They didn’t become great by copying features from competitors. They became great by rethinking how people work, design, and sell — then executing with precision over time.