Fundlify pricing / How do we compare?

Fundlify offers flexible pricing plans designed for every stage of growth — whether you’re just starting out or scaling big. All plans include unlimited campaigns & products per campaign, pre-launch and pre-orders (direct checkout & drafts) features, built-in email notifications, and a 7-day free trial.

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Please note: The Free to Install plan does not include access to the pre-launch phase.

The pre-launch phase allows you to assess demand by collecting reservations for your rewards. During this phase, backers reserve their rewards using only their email—locking in their deal price without making a payment.

Platform fees

Fundlify offers two unique order processing methods:

Direct Shopify checkout: Use Shopify’s native checkout to let backers purchase products like any standard order. Payments are collected immediately for a smooth, familiar experience.
Draft pre-orders: Allow backers to reserve products without paying upfront. Draft orders are created at the end of your campaign, giving you full control over when and how payments are collected.

You can only select one order processing method (Native Shopify checkout or Draft orders) per campaign.

Order Method	Fee Type
Direct Checkout (Native Shopify Checkout)	Platform fee (5%, 2%, 1%, or 0%) — based on your selected plan
Draft Pre-orders (Draft orders generated instead)	Fixed fee ($2, $2, $1, or $0 per draft order) — based on your selected plan

How do we compare?

Here’s how Fundlify compares to Kickstarter and Indiegogo in terms of fees:

Platform	Subscription	Platform Fee	Payment Fee	Total Effective Fees
Fundlify (Free)	$0/mo	5% or $2/draft	Shopify’s payment fees (2.9% + $0.30 typical)	~7.9% or more
Fundlify (Starter)	$29/mo	2% or $2/draft	Shopify’s payment fees	~4.9–5.9% or more
Fundlify (Growth)	$59/mo	1% or $1/draft	Shopify’s payment fees	~3.9–4.9% or more
Fundlify (Scale)	$199/mo	0%	Shopify’s payment fees	~2.9% (just payment processing)
Kickstarter	No monthly fee	5% platform fee	~3% + $0.20 per transaction	~8–9% total
Indiegogo	No monthly fee	5% platform fee	~3% payment fee	~8% total

Key Takeaways

Lower fees at scale:

With Growth or Scale, merchants retain more revenue than with Kickstarter/Indiegogo.
Control over fulfillment & payment timing:

Shopify merchants decide when and how to collect payments and fulfill orders — no delays or third-party gatekeepers.