A. Use tiers and limits to raise AOV (Average Order Value) and urgency

• Early-bird (10–25% off) — limited quantity (e.g., 50 units)
• Bundle/value (core product + add-ons) — best margin, not the lowest price
• Collector/Founder tier (numbered, signed, or lifetime perk) — high price, low quantity
• Regular pre-order (small discount vs retail)

B. Choose the right payment flow

• Charge now: maximum cash flow; use when lead time is known and short.
• Charge later (invoice/draft order): great for high-ticket or custom; the lowest friction pre-launch.

C. Stretch goals that increase margin—not complexity

Examples:

• Color unlock at +€10 per unit
• Free accessory only if goal hits (with low COGS)
• Premium material upgrade tier

Keep stretch goals simple to fulfill; never add something that breaks your production plan.

D. Plan launch-week math (a simple model)

Say your backpack’s retail is €320 and landed cost is €140.

Suggested tiers: