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Fundlify introduces a unique approach to crowdfunding by splitting the journey into two distinct phases:

You can choose to start with a pre-launch phase or begin taking pre-orders immediately—it’s up to you!

1. Pre-Launch Phase:
   • Merchants can gather interest, collect email signups, and build anticipation before the actual funding period starts.
   • Helps gauge demand before officially launching the campaign.
2. Pre-Order Phase:
   • Once the campaign goes live, customers can place pre-orders.
   • Different funding models can be applied (all-or-nothing or flexible funding).
   • Merchants can set funding goals and offer limited-time or limited-quantity campaigns.

This structured approach ensures merchants have the opportunity to generate interest, validate their concept, and secure funding before committing to production.