Fundlify pricing / How do we compare?

Fundlify offers flexible pricing plans designed for every stage of growth — whether you’re just starting out or scaling big. All plans include unlimited campaigns & products per campaign, pre-launch and pre-orders (direct checkout & drafts) features, built-in email notifications, and a 7-day free trial.

Platform fees

Fundlify offers two unique order processing methods:

Direct Shopify checkout: Use Shopify’s native checkout to let backers purchase products like any standard order. Payments are collected immediately, offering a smooth and familiar checkout experience.
Draft pre-orders: Allow backers to reserve products without paying upfront. Draft orders are created at the end of your campaign, giving you full control over when and how payments are collected.

You can only select one order processing method per campaign.

Order Method	Fee Type
Direct Checkout	Platform fee (4%, 2%, or 0%) — based on your selected plan
Draft Pre-orders	Fixed fee ($2, $1, or $0 per draft order) — based on your selected plan

How do we compare?

Here’s how Fundlify compares to Kickstarter and Indiegogo in terms of fees:

Platform	Subscription	Platform Fee	Payment Fee	Total Effective Fees
Fundlify (Starter)	$29/mo	4% or $2/draft	Shopify’s payment fees
(2.9% + $0.30 typical)	~6.9% or flat + Shopify
Fundlify (Growth)	$99/mo	2% or $1/draft	Shopify’s payment fees	~4.9% or less
Fundlify (Scale)	$249/mo	0%	Shopify’s payment fees	~2.9% (just payment processing)
Kickstarter	No monthly fee	5% platform fee	~3% + $0.20 payment fee	~8–9% total
Indiegogo	No monthly fee	5% platform fee	~3% payment fee	~8% total

Key Takeaways

Lower fees at scale:

With Growth or Scale, merchants keep more revenue than they would on Kickstarter/Indiegogo.

Full control over fulfillment + payment timing:

Shopify merchants can control when and how they capture payment and fulfill orders — no delays, no third-party constraints.

Brand ownership & flexibility:

Merchants keep their store’s branding and customer data — not bound to a crowdfunding marketplace ecosystem.